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Founded in April 2015 and based in Seoul, South Korea, Yana Trip is led by CEO Yeun-ah Cho. Cho, who named her company after the English pronunciation of her name, states that the acronym YANA also stands for “You Are Not Alone.” A former backpacker, Cho recalls how lonely it felt to prepare to go on a backpacking trip all on her own.
“With Yana Trip, I wanted to show people that they are not alone when they are traveling,” she says.
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